There are some classic mistakes managers make on a regular basis. Mistakes that mean they are not getting the results they want and need from their people.
Mistake 1: Only clarifying, and managing, ‘the numbers’
Leaders often tell me that they focus most of their attention on the ‘numbers’
part of their employee’s performance. They set objectives for producing
the right amount of work on time, meeting a deadline, achieving the %
increase in sales or the $ of savings. They monitor the numbers and,
sometimes, they give feedback to their staff about their performance
against those numbers. It makes good sense.
But what about the behaviors?
What about; the way the employee manages their time, the way they build
and maintain customer relationships, their ability to be solution
focused, their ability to work in a team and so on? The difficulty is
that managers often see these behaviors as subjective and unquantifiable
meaning that they cannot be measured and managed.
But
here’s the thing; Why manage behaviors? Behaviors are crucial to the
success of your business. Can you be successful without your employees
demonstrating the ability to manage their time, build and maintain
effective relationships, develop practical solutions and so on?
Because
managers also tell me they regularly judge their employees on their
‘attributes’ without being able to clearly define those attributes as
behaviors. They say “he’s just not committed enough”’ or “she’s not a team player” or “he lacks creativity”.
Without being able to define what ‘being an effective team player’
looks like in practice how can you help your employee improve in this
area?
Identifying the Crucial Behaviors
The key questions to ask are:
- What are the behaviors that differentiate us from our competitors?
- What are the behaviors that contribute most to our success?
- What behaviors must a person demonstrate to be successful in this job?
Of
course you then need to share your descriptions of the behaviors you
want and need with your employees – without making the next mistake.
Mistake 2: not helping employees to understand the bigger picture
We
know from the research that employees want to ‘connect their efforts to
the mission and purpose of the business’. In short, they want an answer
to the question – ‘why am I doing this?’ The mistake owners and
managers making is assuming that the answer to that question is obvious.
Well maybe it should be, but often it isn’t.
Let’s take a look at how you can communicate objectives in a way that helps your employees
understand their importance to the business. Let’s begin with the
objectives that relate to the quantifiable parts of the job – the
numbers element. There’s a simple process you can use to frame the
conversation.
Communicating quantifiable objectives:
- WHAT – the objective is
- WHY – it’s important
Communicating behavioral objectives.
When
you are communicating behavioral objectives it’s always a good idea to
explain the ‘Why’ and ‘How’ and to associate the ‘why and how’ with a
business imperative. This is because most people can relate to doing
something new or differently when they can see it’s to meet a business
need. It just makes more sense to them.
So
it’s about explaining WHY – why we need the new behaviors and HOW the
new behaviors are going to meet the business imperatives.
Here’s an example of how these principles could apply to behavioral objective for
‘Teamwork’
Example of a performance objective for ‘Team Player’
I will consider you to be an effective team player when you;
- Explain the team objectives and your role in meeting those objectives
- Identify when your team members need help or assistance and offer that help
- Fully participate in team meetings and events
- Identify ways the team can work together more effectively
- Gain feedback that you are an effective team worker
Example of how to communicate the ‘Team Player’ objective
WHY it's important
- Major challenges facing the business - in the current economic climate we’ve got to retain more customers.
- Challenge to us – to improve our efficiency in servicing our customer so they stay with us and refer their friends and family.
- Challenge for us as individuals – to maintain or improve our job satisfaction during these challenging times.
HOW the new behaviors are going to meet the business needs.
- If we work better as team we’ll improve our efficiency and customer experience
- Working better as a team should improve our job satisfaction
In short, if we work better as a team we’ll keep more customers and enjoy work more!
It’s all about helping the employee see the importance of their work to the success of the business.
Mistake 3: giving meaningless praise
The
research shows that ‘receiving positive feedback and recognition for
work well done’ consistently ranks highly as a motivator in employee
surveys. Yet research also shows that most people don’t feel they get
enough praise. So what’s going on?
Putting
aside the fact that it’s likely that some of our survey participants
feel they should be praised for just turning up every morning, my view
is that business owners and managers are sometimes reluctant to give
praise because they’ve had experiences of being praised themselves in
ways that, frankly, haven’t motivated them at all. And, of course,
they’re not over keen on having the same effect on their employees. It’s
actually quite easy to deliver praise badly - praise that is seen as
patronizing or manipulative by the employee. But done well, its
dynamite.
Here are five ways to do it well:
1. Prepare the praise
It’s
interesting that many managers will spend some time preparing to give
criticism, but only a matter of seconds (if at all) preparing to give
praise. The result? A passing comment (literally) on the lines of ‘nice job Doug, keep it up’ Say
what? Which job? The whole job? Keep what up? Not only is this type of
praise confusing but, by and large, it’s not wildly motivating.
2. Be specific
Describe exactly what you are praising and why. Try the following method:
When you....
What happened was...
And the result is....
E.g. When
I showed the client the research you had done on their business she
said she was really impressed by the insights you had provided. The
result is she wants us to make a proposal for a further piece of
business. That’s a really good outcome for us so thank you and well
done.
3. Show genuine interest
Ask
questions to better understand what the employee did, for example, what
preparation they did for a successful presentation, how they managed to
design such effective presentation slides etc. Describe how you feel
about what they’ve done e.g. pleased, impressed, excited (the hug and
kiss might be slightly over doing it)
4. Let the praise stand alone
Don’t be tempted to mix the praise with criticism e.g. That was a great presentation. If only your written work was as good. Deal with the written work issue at a different time.
5. Do it quickly and time it well
Give
your praise as soon after the event as possible – it has far more
impact. Be careful not to give the praise at a time when it will appear
conditional or a ‘softening up’ process e.g. just before you delegate a
task or ask for the person to work late
Public or Private?
There’s
an old saying ‘praise in public, criticize in private’. Though we
wholeheartedly agree with the latter we’re not totally convinced by the
former. Of course the principle is sound. We want other employees to
hear the praise and understand what we are praising because we hope that
they will want to copy those behaviors or achievements. But not
everyone is comfortable being singled out in this way and some people
find accepting praise in front of their coworker embarrassing.
Try
delivering the praise in private. You can then ask the employee if they
are happy for you to share the praise with their coworkers – say in the
next team meeting - and take it from there.
What if there’s no praise to give?
Of
course employees find praise motivational, who wouldn’t? A challenge is
when there is no praise to give because the employee is not performing
effectively. The answer is to give regular feedback rather than praise.
The
best way to motivate employees to improve their under performance is to
give them what we call ‘positive criticism’ – criticism that’s easy to
understand and easy to accept because it’s clear, objective and fair.
Mistake 4: avoiding talking to your employees about their job satisfaction
We
know that showing a high level of interest and concern for our
employees results in higher levels of motivation and performance. One of
the most powerful ways to do this is to have a conversation
specifically about how to maintain or improve their current level of job
satisfaction/engagement.
After
all, who wouldn’t feel motivated by having a supervisor who cares about
our satisfaction at work and who is happy to spend the time talking to
us about this subject which is so close to our hearts? Some managers,
though, are reluctant to hold these conversations in case they result in
‘opening a can of worms’ – more specifically in case the employee comes
to them with a list of wants and needs they cannot meet.
Good point.
Mistake 5: Neglecting to set high standards and hold others accountable
This denies employees the chance to learn and excel. Employees do not want to be told, “Let me make your life easier by enabling you not to learn and not to achieve anything new. A
balanced combination of uncompromising standards and
confidence-building reassurances sends a very clear and consistent
message to your team: “I believe in you and I want you to win as much as
I want to win.”
There
are two strategies for dealing with poor performance: One-minute
coaching-corrections and redirection. A coaching-correction works best
with people who have “won’t do” or attitudinal problems. These
people are winners and they know how to do it but for some reason they
are not doing it.
Redirection is appropriate for people with “can’t so” or
experience problems. There will be more need for redirection because
things are changing so fast now in most fields that competencies to do a
job is often short-lived.
Redirection
1. Make sure they know that a problem exists. Be specific. Share what happened clearly and without blame
2. The person being redirected needs to know the negative impact that the error caused
3. If appropriate, the manager should accept responsibility for not making the task clear
4. Go over the task in detail and make sure it is clearly understood
5. Express your continuing trust and confidence in the person
Bottom line: Hold people accountable to high standards while allowing them to hold onto their dignity as human beings.
Peter Mclees, Leadership Coach, Trainer and Performance Consultant
SMART DEVELOPMENT
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