Strategic
conversation is to communication what oxygen is to air. But as
important as communication is to the success of the organization,
there’s a common mindset that communication is a nice-to-have skill but not as necessary as the hard skills.
This
mindset leads to loss of talent, lowered productivity, unhealthy cultures
while pointing blame at the economy, millennials, or the bad attitudes
of the employees.
Today’s leader must live in a both-and mindset. Hard skills, check. Critical communication skills, check.
In our
latest e-book, we make the case that today’s leaders cannot survive on
hard skills alone. Instead, it’s the mandatory hard skill knowledge in
concert with improving strategic communication skills that provide the necessary
formula for leaders to shift culture and drive results.
In the e-book, we discuss:
- The mindset that stunts leadership growth.
- How unconscious conclusions drives decision-making.
- Why conversations with customers may be slowing your business.
- How language mirrors culture.
- Why mission and values are not enough to change culture.
-
Why keeping the peace often comes with an even bigger price tag.
- The most important skill to controlling the conversations' direction.
-
Why radical listening improves leadership performance.
In
short: conversation creates culture and drives results. The leader who
is strong in hard skills but not improving in communication and conversation
struggle the same way human beings struggle to breathe air with low
levels of oxygen.
Top
leaders must constantly work with people who communicate poorly; are
emotionally immature, and who are very short sighted, impatient,
angry, self-serving and less than articulate. It makes sense for top
leaders to develop both the hard skills and critical skills to achieve
results. Hard skills without the strategic communication skill is like
air without oxygen.
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